Tools Marketed to Women

Has anyone else seen those "Tools for Women" at Michael's? They include rotary tools, wood burners, socket wrench and screw-driver sets that are no different from the ones that you can find in the tool section at home depot, but they "femmed" them up to appeal to the female demographic.... The tool sets cost a bit more, but heck - they are seafoam green!!! Wonder what marketing genius came up with that idea!

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Permalink Reply by Susan Hunt on November 18, 2009 at 5:59pm
And, just in time for Christmas!

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